BLUEPRINT FOR SUCCESS

Focus on the Customer

 

Engage the customer with diverse, innovative, and demonstrable products and WOW her shopping experience.  By listening to her, we figure out what she needs — often before she does!

 

Define the Path

 

QVC continuously reinvents how the world shops. Understanding the nuances of the business, we create a roadmap for your success. 

 

Evaluate the product — is it right for QVC?

  • Manage expectations and risk/reward potential 

  • Pinpoint where the product fits to secure the appointment with the appropriate merchandising team

  • Assist in costing and global sourcing as needed, factoring in QVC’s guidelines for quality, testing, claims, shipping, financial terms, category margins, and on and off-air costs

Tell your Story

 

Craft a targeted, features and benefits marketing presentation which includes:

  • Brand positioning and QVC-centric product strategy

  • Brand Identity and supporting collateral (as needed)

  • Social and digital media roadmap

Make it Happen

 

Getting the order is the first act. Our expertise in retail and manufacturing, offers a unique perspective to make you a star! 

 

  • Operational excellence — Focus on the details. Get it right every time in Quality Assurance (QA), legal, and delivery.

  • On-air Sell — We’re with you every step of the way, including in the studio  

    • Assist in selecting and coaching credible on-air guest experts 

    • Develop a concise, authentic feature/benefit story that connects with the customer

    • Partner with QVC Program Hosts to implement a successful presentation

    • Coordinate the vast array of production elements

    • Leverage promotional, PR opportunities and social media 

Ongoing Success

 

Frank & Stern knows how to maximize today while evolving the business to be fresh and relevant for tomorrow. 

 

  • Evaluate actionable product data and customer feedback

  • Identify product and brand extensions

  • Build off-air multi-platform and global sales opportunities

  • Continually refine product and guest presentation

  • Monitor inventory for additional sales opportunities