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Focus on the Customer


Engage the customer with diverse, innovative, and demonstrable products and WOW her shopping experience.  By listening to her, we figure out what she needs — often before she does!


Define the Path


QVC continuously reinvents how the world shops. Understanding the nuances of the business, we create a roadmap for your success. 


Evaluate the product — is it right for QVC?

  • Manage expectations and risk/reward potential 

  • Pinpoint where the product fits to secure the appointment with the appropriate merchandising team

  • Assist in costing and global sourcing as needed, factoring in QVC’s guidelines for quality, testing, claims, shipping, financial terms, category margins, and on and off-air costs

Tell your Story


Craft a targeted, features and benefits marketing presentation which includes:

  • Brand positioning and QVC-centric product strategy

  • Brand Identity and supporting collateral (as needed)

  • Social and digital media roadmap

Make it Happen


Getting the order is the first act. Our expertise in retail and manufacturing, offers a unique perspective to make you a star! 


  • Operational excellence — Focus on the details. Get it right every time in Quality Assurance (QA), legal, and delivery.

  • On-air Sell — We’re with you every step of the way, including in the studio  

    • Assist in selecting and coaching credible on-air guest experts 

    • Develop a concise, authentic feature/benefit story that connects with the customer

    • Partner with QVC Program Hosts to implement a successful presentation

    • Coordinate the vast array of production elements

    • Leverage promotional, PR opportunities and social media 

Ongoing Success


Frank & Stern knows how to maximize today while evolving the business to be fresh and relevant for tomorrow. 


  • Evaluate actionable product data and customer feedback

  • Identify product and brand extensions

  • Build off-air multi-platform and global sales opportunities

  • Continually refine product and guest presentation

  • Monitor inventory for additional sales opportunities

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